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Rooted in Americana

AMERICANA IS A SOUND.

It’s a roots, bluesy kind of groove that springs up between the toes of your barefoot soul. It’s what life sounds like when you slow down and listen. And it’s that sway you get back when music chases worry straight out of your bones. Franklin is where the roots of music run deep.

AMERICANA IS A STORY.

It’s a collection of moments that are yours, mine, and ours. It’s walking into the past with curious eyes to discover a story that changes the contour of the now. It’s a shared promise to remember—and always return to—the things that make us great. Franklin is where the roots of history run deep.

AMERICANA IS A VIBE.

It’s a culture that grows up, around, and alongside everyday life like wildflowers. It’s untamable, with a color and character all its own. It’s eclectic shops, aromatic fare, inspired music, and a Main Street that has won a million hearts with its genuine, sophisticated charm. Franklin is where the roots of culture run deep.