Travel & Hospitality Industry Resources

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Updated October 19

Tennessee Impact

  • In Tennessee, there are currently 232,061 confirmed COVID-19 infections, and 2,922 have resulted in the loss of life from the virus.
  • The state of Tennessee is currently under a state of emergency per Governor Bill Lee’s Executive Order No. 63 through October 31. This executive order:
    • Allows for restaurants and retail locations to operate at full capacity while encouraging social distancing
    • Urges people to wear face coverings when in public
    • Removes all size restrictions on gatherings of groups while encouraging voluntary social distancing

Williamson County Impact

  • In Williamson County, there have been 6,618 confirmed COVID-19 infections, 743 of which are currently active and 48 have resulted in the loss of life from the virus.

Local Travel & Meeting Industry Resources

  • The state of Tennessee’s roadmap to the reopening of businesses in 89 of the state’s 95 counties, including Williamson County, called the Tennessee Pledge.
  • Visit Franklin conducted research on the Williamson County local sentiment regarding the wearing of masks. PDF icon Click here to view those results.
  • Job openings for those needing to source open positions and those on the job hunt in the Middle Tennessee area can be found on Williamson Inc’s job postings page.
  • Williamson Inc. has a COVID-19 page providing resources for business financial relief, applications for SBA Disaster Loans, and to report how your business has been impacted.
  • The Tennessee Department of Economic and Community Development has set up a resource page for helping business owners navigate the economic impacts of COVID-19. It has information for business owners that need assistance with the SBA Paycheck Protection Program, Unemployment claims, and others.
  • Recursos e Información en Español Sobre COVID-19


National Travel & Meeting Industry Resources

  • The U.S. Travel Association maintains national status updates on COVID-19 and travel industry talking points and tool kit.
  • Destinations International has a COVID-19 resource page providing joint messaging from the leaders of the meetings and event industry.
  • Destinations International is holding regular webinars and this is the presentation from their most recent update, including planning strategies for destinations over the next two-three business quarters, a national hotel industry outlook, and weekly national traveler sentiment surveys conducted by Longwoods International. Click here to view the most recent survey results.
  • Meetings Mean Business maintains meetings industry updates and message points on its website and is actively issuing media and public messages about the importance of fact-based reporting and messaging.
  • Professional Convention Management Association is providing continual COVID-19 updates and risk management resources.
  • CDC Recommendations for Prevention of COVID-19 Spread in Communities.

Recommendations on Marketing & Advertising to Visitors

Stay the course with your current domestic sales and marketing efforts, with messaging focused on safe ways to visit now and on future trip planning. Staying top of mind to future visitors – especially those in the regional drive market – will help the local hospitality industry recover more quickly when more leisure travelers begin making trips again and meeting and event planners are ready to begin booking business again.

Visit Franklin’s marketing and advertising plans to both locals and visitors will proceed in three phases. Visit Franklin’s COVID-19 recovery marketing plan was developed based on research conducted by the US Travel Association and Longwoods International to measure traveler sentiment across the nation, as well as incorporating Visit Franklin’s previous research and will continue to evolve as further research comes in.

Visit Franklin’s marketing happens in three phases and is currently in phase two. It has expanded to regional drive market destinations and highlights Williamson County as a place to “relax.” That consists of highlighting safe ways to escape into nature and experience local attractions. Research strongly indicates that travelers currently feel more comfortable driving for a vacation rather than flying in the coming months, so in phase two Visit Franklin is targeting outreach to cities in a 3-5 hour drive radius we have previously seen a number of travelers from and will expand those efforts into new drive markets as well.

Finally, when the time is right, we will move into phase three and back to a state of “normal,” where we are marketing and advertising nationally again.

View Visit Franklin Marketing Plan

When Communicating With Potential Visitors

It is important to direct visitors to the resources listed above and encourage them to abide by the guidance in the Governor’s executive order and from state health officials such as encouraging the wearing of a mask when out in public.

Remind visitors some non-essential businesses are still closed or have modified hours and that restaurants and open retail locations may have altered service options. It is best to check their websites and social media outlets for individual businesses and restaurants for amended operating hours and pick up procedures. It is also imperative to remind travelers of the importance to take continual proactive measures:

  • Wash hands with soap and water or alcohol-based hand rub.
  • Cover nose and mouth using bent elbow when coughing and sneezing.
  • Avoid close contact with anyone with cold or flu-like symptoms.
  • Wear a mask when in public and visiting any business or restaurant.

View FAQs on COVID-19