Ambassador Program

Ambassador Program Logo


This is your opportunity to learn what the City of Franklin and Williamson County have to offer visitors. The program is geared toward all hospitality partners who interact with visitors in Williamson County and Middle Tennessee but is open to anyone interested in helping visitors enhance their experience.

Attendees will learn about the impact of tourism in a classroom setting and will see tourism in action as they head out on a trolley tour in downtown Franklin and surrounding areas.  The day will include opportunities to interact with local business owners, hear stories of why they chose Williamson County, and even taste some of the flavors that make it so special.

Participants who complete this program in its entirety will become certified Visit Franklin Ambassadors.


  • Ambassador certificate signed by Visit Franklin President & CEO, Mayor of Franklin, and Mayor of Williamson County
  • Ambassador pin
  • Ambassador t-shirt
  • Digital access to the Ambassador VIP Pass with discounts and special offers to Williamson County attractions


Untitled design

“We run nearly all of our team members through this program to provide them the experience on some of the exciting things to do in Williamson County. Our county is loaded with attractions, experiences, and more, and this program helps educate our team members with the knowledge to confidently help our guests create their storybook memories right here in our county."

Justin Foster
General Manager, The Harpeth Hotel

Untitled design (1)

"We have found the Ambassador Program to be an invaluable tool in helping our team members and guests share information about all things related to tourism in Williamson County. We have been fortunate enough to send the majority of our guest-facing team members through this program, and all have come back enlightened by what they have learned and experienced. The program is presented with true care and passion for the community in which we live, work, and play. We are grateful for the opportunity to participate."

Matt Lahiff
General Manager, Franklin Marriott Cool Springs

Program Schedule

The single-day program runs every second Tuesday of the month, April through October.  There are program two times to choose from: 8:30am - 12:30pm or 10:30am - 2:00pm



1 hour & 30 minutes: Classroom Presentation & Merchant Tour at The Factory

2 hours: Trolley Tour & Immersion

Ambassador Connect

Each program day from 4:00 - 6:00pm, new and existing Ambassadors are invited to one of our key industry partners to hear their story and experience what makes their business so special! This is a great way to connect with our local hospitality community as well as our very own community of Visit Franklin Ambassadors. These events are optional, but you won’t want to miss out!

Program Attendance

There is a maximum capacity of 35 participants per class and a minimum attendance requirement of eight participants per class. If minimum attendance is not met one week before the scheduled class date, the class will be canceled, and participants will be notified and moved to the next class.


APRIL 11 — 8:30am & 10:30am

MAY 9 — 8:30am & 10:30am

JUNE 13 — 8:30am & 10:30am

JULY 11  — 8:30am & 10:30am

AUGUST 8 — 8:30am & 10:30am

SEPTEMBER 12 — 8:30am & 10:30am

OCTOBER 10 — 8:30am & 10:30am

Thank You to Our Sponsors!



Dr. Ken Moore

Meet Your Program Leader


Heather Doleshel

Stakeholder Engagement Manager

(615) 550-2700