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Ambassador Program

Welcome!

This is your opportunity to learn what the City of Franklin and Williamson County have to offer visitors. The program is geared toward all hospitality partners who interact with visitors in Williamson County and Middle Tennessee but is open to anyone interested in helping visitors enhance their experience.

Attendees will learn about the impact of tourism in a classroom setting and will see tourism in action as they head out on a trolley tour through downtown Franklin and surrounding areas. The day will include opportunities to interact with local business owners, hear stories of why they chose Williamson County, and even taste some of the flavors that make it so special.

Participants who complete this program in its entirety will become certified Visit Franklin Ambassadors!

Each Certified Ambassador Will Receive:

Ambassador certificate signed by Visit Franklin President & CEO, Mayor of Franklin, and Mayor of Williamson County
Ambassador pin
Ambassador t-shirt
Digital access to the Ambassador VIP Pass with discounts and special offers to Williamson County attractions
Exclusive invite to Ambassador Connect events

Program Information

Schedule

The single-day program runs every second Tuesday of the month, April through October. There are two program times to choose from: 8:30 a.m. or 10:30 a.m.

Agenda

2 hours: Classroom Presentation & Merchant Tour at The Factory

2 hours: Trolley Tour & Immersion

Attendance

There is a maximum capacity of 30 and a minimum capacity of 10 participants per class. If minimum attendance is not met one week before the scheduled class date, the class will be canceled, and participants will be notified and moved to the next class.

2025 Program Dates

June 10
July 8
August 12
September 9
October 14

AMBASSADOR Connect

Each program day, new and existing Ambassadors are invited to one of our key industry partners to hear their story and experience what makes their business so special! This is a great way to connect with our local hospitality community as well as our very own community of Visit Franklin Ambassadors. These events are optional, but you won’t want to miss out!

Testimonials

“We have found the Ambassador Program to be an invaluable tool in helping our team members and guests share information about all things related to tourism in Williamson County. We have been fortunate enough to send the majority of our guest-facing team members through this program, and all have come back enlightened by what they have learned and experienced. The program is presented with true care and passion for the community in which we live, work, and play. We are grateful for the opportunity to participate.”

Matt Lahiff

General Manager, Franklin Marriott Cool Springs

“We run nearly all of our team members through this program to provide them the experience on some of the exciting things to do in Williamson County. Our county is loaded with attractions, experiences, and more, and this program helps educate our team members with the knowledge to confidently help our guests create their storybook memories right here in our county.”