White’s Mercantile

A general store for the modern day tastemaker, White’s Mercantile is owned by Holly Williams. The store shows off her “exquisite taste”, as described by gal-pal and shopper Gwyneth Paltrow. White’s Mercantile is a completely curated shop stocked with Holly’s favorite items that she’s found while spending much of her life on the highway playing music to adoring fans.