FRANKLIN, Tenn. –  A record 1.72 million visitors were welcomed to Williamson County in 2018, a 13.6 percent increase from the 1.51 million visitors in 2017. This indicates an increase of 500,000 additional annual visitors to Williamson County since 2014 and marks the fourth consecutive year that the county has outpaced the national average for tourism growth, which in 2018 was only 1.9 percent across the nation. 

“The appeal of Franklin and all the communities of Williamson County continues to attract visitors from across the world because of the incredible people, places, and stories that call this community home,” said Visit Franklin President & CEO Ellie Westman Chin. “We work daily with our incredible hospitality partners and local leaders who together create an environment that is welcoming to travelers and showcases the charms we as residents love so much.”

Last year the 244-room Hilton Franklin opened in Williamson County, bringing the total number of available hotel rooms to 5,198 in addition to the opening of several new tourism products across the county. Additional contributions to the visitation increase include several new events and festivals choosing to call Franklin and Williamson County home, along with a steady increase in meetings and conventions booked in the county along with amateur sports tournaments. 

“When we refreshed the Visit Franklin brand last year, we were also able to greatly increase our targeted digital advertising efforts across the country to both leisure travelers and meeting and event planners,” added Westman Chin. “Those efforts and continued mentions in national and regional media outlets have also contributed to our increase in visitation, which in turn means positive economic activity will continue to support our local businesses and generate additional tax revenue for the entire county.”

In 2018, Franklin and the communities of Williamson County gained notable national attention when they were named among “The 25 Coolest Towns in America” by Matador Network, included in “The South’s Prettiest Towns” by Southern Living, and when Franklin’s Main Street was part of Architectural Digest’s “30 Most Beautiful Main Streets Across America.”

The outlook for visitation in 2019 is also encouraging as Mic.com has named Franklin among its “Best Places to Travel in 2019.” Signature restaurants The Grilled Cheeserie and Ruby Sunshine have also opened along Franklin’s iconic Main Street recently to great fanfare. Additionally, eight hotel properties have opened or are scheduled to open in 2019, including The Harpeth Hotel in downtown Franklin. Together the new hotel properties will add an additional 1,000 rooms to the county in 2019.

The visitor count was compiled by tourism and travel research company D.K. Shifflet & Associates. Additional economic impact and employment figures from tourism to Williamson County will be released by the Tennessee Department of Tourist Development later this year.


 Visit Franklin is the public brand name of the Williamson County Convention & Visitors Bureau. Visit Franklin is the official destination marketing organization for Franklin and the unique communities of Williamson County, Tennessee. Visit Franklin stimulates economic growth through the promotion of travel and tourism assets such as history, music, attractions, entertainment, the arts, and events to visitors from around the world. For information on Franklin and Williamson County, visit us on the web at VisitFranklin.com.



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Matt is the guy who is always ready to share a story with you.

With a passion for new experiences, taking the back roads, and seeing everything possible, Matt serves as Visit Franklin's Senior Director of Public Relations connecting the many unique stories in the Franklin community with great journalists and storytellers worldwide. When not pitching a story idea to travel writers, you’ll likely find him working as a photographer on the sidelines of college and professional sports events across the Southeast.