FRANKLIN, Tenn. –  Visit Franklin has added Dane Mohrmann and Shannon Scott to its staff. Mohrmann joins Visit Franklin as Creative Services Manager, serving as the in-house designer and brand manager, while Scott will serve as Visitor Services Manager where she will oversee the visitor center located in downtown Franklin and coordinate special events like the monthly Art Scene. 

“Both Dane and Shannon are going to be incredible assets to the Visit Franklin team,” said Visit Franklin President & CEO Ellie Westman Chin. “Dane has tremendous professional experience working with brands nationwide and is going to continue pushing our brand design to be one of the most innovative in the travel industry, while Shannon comes with vast marketing and retail management experience that will continue to make our downtown visitor center a warm and inviting place for the national and international guests we welcome each year.”

Prior to joining Visit Franklin, Mohrmann was the creative media specialist at Southern Land Company, building graphics for both print and digital in addition to directing video projects for Southern Land Company properties – including Franklin’s Westhaven community. The Evangel University graduate also previously served as a copywriter for the Assemblies of God office of public relations and marketing, as well as assistant director of alumni relations at his alma mater. 

Scott comes to Visit Franklin having most recently worked for Wiser Imagery as a marketing coordinator where she managed the social media accounts for both Wiser Imagery and its sister company Wiser Consultants, in addition to organizing company events. Scott also previously spent time as an account services associate at DVL Siegenthaler, before joining Jeni’s Splendid Ice Creams for two years where she oversaw the construction and opening of the Brentwood and Franklin locations. 


 Visit Franklin is the public brand name of the Williamson County Convention & Visitors Bureau. Visit Franklin is the official destination marketing organization for Franklin and the unique communities of Williamson County, Tennessee. Visit Franklin stimulates economic growth through the promotion of travel and tourism assets such as history, music, attractions, entertainment, the arts, and events to visitors from around the world. For information on Franklin and Williamson County, visit us on the web at



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Matt is the guy who is always ready to share a story with you.

With a passion for new experiences, taking the back roads, and seeing everything possible, Matt serves as Visit Franklin's Senior Director of Public Relations connecting the many unique stories in the Franklin community with great journalists and storytellers worldwide. When not pitching a story idea to travel writers, you’ll likely find him working as a photographer on the sidelines of college and professional sports events across the Southeast.