Press Releases

FRANKLIN, Tenn. – Visit Franklin unveiled its official 2022 vacation guide with the addition of a new magazine format this year and a cover featuring the “March to Freedom” statue […]

FRANKLIN, Tenn. – Visitor spending generated $775.97 million in direct economic impact to Williamson County during 2020. According to newly-released economic impact data from U.S. Travel Association and Tourism Economics, that was a 31% decrease from the previous record-high $1.12 billion in 2019. According to data from DK Shifflet, the county welcomed 1.23 million visitors…

FRANKLIN, Tenn. –  Maureen Haley Thornton has been named President & CEO of Visit Franklin, the convention and visitors bureau for Williamson County, Tennessee. Thornton, who most recently served as the Vice President of Strategic Tourism Initiatives at Visit Houston, was selected by the Visit Franklin Board of Directors following a national search and will…

FRANKLIN, Tenn. –  A brand new Craft Coffee Trail from Visit Franklin highlights a collection of digital passports available for free that allow visitors and locals alike to explore Franklin […]

FRANKLIN, Tenn. –  The Williamson County Convention & Visitors Bureau (Visit Franklin) board of directors personnel committee has named current Vice President of Marketing & Communications Lauren Ward as Interim […]

FRANKLIN, Tenn. –  President & CEO Ellie Westman Chin is stepping down from the Williamson County Convention & Visitors Bureau (Visit Franklin) to become the new President & CEO of Destination Madison, the convention & visitors bureau in Madison, Wisconsin.  “We thank Ellie for the incredible leadership and vision she brought to Visit Franklin,” said…

FRANKLIN, Tenn. – In 2019 visitor spending in Williamson County grew to a new all-time high of $497.20 million, a 3.67% increase over the record-setting growth of 2018 and marks the tenth consecutive year of record growth. Travelers to Williamson County in 2019 spent $1.36 million per day. In a report released Tuesday by the…

FRANKLIN, Tenn. –  Annually, the Event Service Professionals Association celebrates and honors those in the event industry through National Celebrate Service Week. This year, amid the ongoing COVID-19 pandemic, Visit […]

FRANKLIN, Tenn. –  The Masters & Makers Trail that links Williamson County’s breweries, distilleries, and winery has expanded with the addition of Franklin-based Curio Brewing Company. Located just outside of downtown Franklin, Curio Brewing Co. is the creation of David Morris and Alex Wigton and combines their love of brewing coffee and beer into one…

FRANKLIN, Tenn. –  Visit Franklin partners with the City of Franklin and multiple organizations in Williamson County to strongly recommend both local citizens and visitors alike wear a mask when […]

FRANKLIN, Tenn. –  Visitors to Williamson County seeking to learn, and taste, some of the county’s deep whiskey history can now experience two of the area’s distilleries and have dinner […]

FRANKLIN, Tenn. –  Sixteen Franklin area hotels have announced discounted rates for Tennessee residents looking for a staycation, and 12 area hotels have discount packages available for residents of Alabama, […]