White’s Mercantile

A general store for the modern day tastemaker, White’s Mercantile is owned by Holly Williams. The store shows off her “exquisite taste”, as described by gal-pal and shopper Gwyneth Paltrow. White’s Mercantile is a completely curated shop stocked with Holly’s favorite items that she’s found while spending much of her life on the highway playing music to adoring fans.

345 Main Street
Franklin, TN 37064