FRANKLIN, Tennessee –  Visit Franklin has promoted Brendan Johansen to Senior Director of Sales. Since joining Visit Franklin in July 2019, Johansen has led efforts to recruit top-rated meetings, conventions, youth sports events, and motorcoach tours to Williamson County.

Johansen’s leadership is highlighted by his ability to identify and target new, high-value market segments. He has also pioneered a groundbreaking convention concept, transforming historic downtown Franklin into one of the most charming convention spaces in the nation.

“Brendan’s dedication to Visit Franklin’s core values, especially enthusiasm and collaboration, has been evident in his innovative approaches to promoting all of Williamson County to meeting and event planners,” said Maureen Thornton, President and CEO of Visit Franklin. “His vision to set us apart in the competitive world of recruiting meeting events makes him an asset to us and our entire hospitality community.”

Before joining Visit Franklin, Johansen was an account executive with Houzz, the leading online platform for home remodeling and design. He also served as a business relations manager and complaint and investigation specialist for the Better Business Bureau. He began his career in guest services at the Omni Hotel in downtown Nashville, moving into a management role and earning the prestigious Omni Service Champion Award.

 Visit Franklin is the public brand name of the Williamson County Convention & Visitors Bureau. Visit Franklin is the official destination marketing organization for Franklin and the unique communities of Williamson County, Tennessee. Visit Franklin stimulates economic growth by promoting travel and tourism assets such as history, music, attractions, entertainment, the arts, and events to visitors worldwide. For information on Franklin and Williamson County, visit us on the web at


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Matt is the guy who is always ready to share a story with you.

With a passion for new experiences, taking the back roads, and seeing everything possible, Matt serves as Visit Franklin's Senior Director of Public Relations connecting the many unique stories in the Franklin community with great journalists and storytellers worldwide. When not pitching a story idea to travel writers, you’ll likely find him working as a photographer on the sidelines of college and professional sports events across the Southeast.