
VISIT FRANKLIN NAMED DESTINATION MARKETING ORGANIZATION OF THE YEAR FOR SECOND CONSECUTIVE TIME
Read More: VISIT FRANKLIN NAMED DESTINATION MARKETING ORGANIZATION OF THE YEAR FOR SECOND CONSECUTIVE TIMEFRANKLIN, Tennessee – Visit Franklin has been named Destination Marketing Organization of the Year (Large Division) by the Tennessee Hospitality & Tourism Association (TNHTA) for a second consecutive year. The award was presented during the 2026 Stars of the Industry Purple Iris Awards ceremony, held in conjunction with the annual Governor’s Conference on Hospitality & Tourism. The DMO of the…

VISITOR SPENDING IN WILLIAMSON COUNTY GENERATED $1.38 BILLION IN 2025
Read More: VISITOR SPENDING IN WILLIAMSON COUNTY GENERATED $1.38 BILLION IN 2025FRANKLIN, Tennessee – Visitor spending in Williamson County set a new record in 2025 by generating $1.38 billion in direct visitor spending, according to newly released data from Tourism Economics […]

VISIT FRANKLIN MAKES GENERAL ADMISSION FREE FOR ALL FANS AT THE 2026 SIMMONS BANK OPEN
Read More: VISIT FRANKLIN MAKES GENERAL ADMISSION FREE FOR ALL FANS AT THE 2026 SIMMONS BANK OPENFRANKLIN, Tennessee — Visit Franklin has partnered with the Simmons Bank Open for the Snedeker Foundation to make all general-admission tickets to the tournament complimentary for all fans. The tournament […]

VISIT FRANKLIN INVESTS IN THE VISITOR EXPERIENCE WITH NEW SENIOR DIRECTOR AND RISING INDUSTRY RECOGNITION
Read More: VISIT FRANKLIN INVESTS IN THE VISITOR EXPERIENCE WITH NEW SENIOR DIRECTOR AND RISING INDUSTRY RECOGNITIONFRANKLIN, Tennessee — Visit Franklin is continuing to invest in how people experience the destination, reinforcing its mission to help Williamson County thrive. Creating a welcoming, connected experience for visitors remains a top priority. That commitment is reflected in the addition of new senior leadership and the continued growth of a department already earning national recognition. At the center of…

Can You Name These Songs About Franklin?
Read More: Can You Name These Songs About Franklin?It is undeniable that music is at the heart of what makes Franklin, Tennessee a uniquely captivating place. As a born-and-raised Middle Tennessee native who grew up just outside Nashville it was easy for me to take music for granted. The family down the street is gone for months at a time touring? Seems right. The lady on the other…

VISIT FRANKLIN NAMED DESTINATION MARKETING ORGANIZATION OF THE YEAR
Read More: VISIT FRANKLIN NAMED DESTINATION MARKETING ORGANIZATION OF THE YEARFRANKLIN, Tennessee – Visit Franklin has been named Destination Marketing Organization of the Year (Large Division) by the Tennessee Hospitality & Tourism Association. The award was presented during the 2025 […]

VISIT FRANKLIN TO LAUNCH NEW “FARMS & FIELDS” DIGITAL PASSPORT THROUGHOUT WILLIAMSON COUNTY
Read More: VISIT FRANKLIN TO LAUNCH NEW “FARMS & FIELDS” DIGITAL PASSPORT THROUGHOUT WILLIAMSON COUNTYFRANKLIN, Tennessee—Visit Franklin has announced the upcoming launch of its newest digital passport, Farms & Fields: An Agritourism Trail. Launching September 15, 2025, this free, mobile-exclusive passport invites visitors and locals alike to explore the rich agricultural heritage of Williamson County. From petting baby goats and strolling through apple orchards to sipping cider and shopping at open-air farmers’ markets, the…

VISITOR SPENDING IN WILLIAMSON COUNTY GENERATED $1.37 BILLION IN 2024
Read More: VISITOR SPENDING IN WILLIAMSON COUNTY GENERATED $1.37 BILLION IN 2024FRANKLIN, Tennessee – Visitor spending in Williamson County set a new record in 2024 by generating $1.37 billion in direct visitor spending, according to newly released data from Tourism Economics […]

VISIT FRANKLIN TO CELEBRATE NATIONAL TRAVEL & TOURISM WEEK WITH FREE BLOCK PARTY AND COMMUNITY EXPERIENCES
Read More: VISIT FRANKLIN TO CELEBRATE NATIONAL TRAVEL & TOURISM WEEK WITH FREE BLOCK PARTY AND COMMUNITY EXPERIENCESFRANKLIN, Tennessee – Visit Franklin will mark National Travel & Tourism Week, May 4–10, 2025, with a series of celebratory events spotlighting the people, places, and passion that make Williamson County a standout destination to visitors. Anchoring the week’s festivities is the return of a free, family-friendly Community Block Party at the Visitor Center in downtown Franklin on Thursday, May…

VISIT FRANKLIN TO LAUNCH NEW “SIPS & SPIRITS TRAIL” DIGITAL PASSPORT THROUGHOUT WILLIAMSON COUNTY
Read More: VISIT FRANKLIN TO LAUNCH NEW “SIPS & SPIRITS TRAIL” DIGITAL PASSPORT THROUGHOUT WILLIAMSON COUNTYFRANKLIN, Tennessee—Visit Franklin has announced plans to launch a new Sips & Spirits Trail, May 1, 2025. This free digital passport will guide participants to a curated collection of distinct cocktails at area bars, restaurants, distilleries, vineyards, and unique drinking destinations across Williamson County. The new trail, for locals and visitors alike, is designed to spotlight the area’s creative culinary…

VISIT FRANKLIN UNVEILS 2025 VACATION GUIDE MAGAZINE
Read More: VISIT FRANKLIN UNVEILS 2025 VACATION GUIDE MAGAZINEFRANKLIN, Tennessee – Visit Franklin has unveiled its official 2025 vacation guide magazine. The free guide serves as the area’s primary print travel guide and highlights each of the unique communities of Williamson County. It showcases the individual experiences, history, flavors, and Southern charm that have made Williamson County one of the most desirable destinations in the Southeast. The cover…

VISIT FRANKLIN ANNOUNCES PROMOTION AND NEW HIRES
Read More: VISIT FRANKLIN ANNOUNCES PROMOTION AND NEW HIRESFRANKLIN, Tennessee— Visit Franklin has promoted Nate Gaw to Director of Sports Tourism. He will lead Visit Franklin’s strategy for the sports market, emphasizing bringing high-impact youth and amateur sports […]
