Matthew Maxey

FRANKLIN, Tennessee — Visit Franklin has partnered with the Simmons Bank Open for the Snedeker Foundation to make all general-admission tickets to the tournament complimentary for all fans. The tournament […]

FRANKLIN, Tennessee — Visit Franklin is continuing to invest in how people experience the destination, reinforcing its mission to help Williamson County thrive. Creating a welcoming, connected experience for visitors remains a top priority. That commitment is reflected in the addition of new senior leadership and the continued growth of a department already earning national recognition. At the center of…

FRANKLIN, Tennessee –  Visit Franklin has been named Destination Marketing Organization of the Year (Large Division) by the Tennessee Hospitality & Tourism Association. The award was presented during the 2025 […]

FRANKLIN, Tennessee—Visit Franklin has announced the upcoming launch of its newest digital passport, Farms & Fields: An Agritourism Trail. Launching September 15, 2025, this free, mobile-exclusive passport invites visitors and locals alike to explore the rich agricultural heritage of Williamson County. From petting baby goats and strolling through apple orchards to sipping cider and shopping at open-air farmers’ markets, the…

FRANKLIN, Tennessee –  Visitor spending in Williamson County set a new record in 2024 by generating $1.37 billion in direct visitor spending, according to newly released data from Tourism Economics […]

FRANKLIN, Tennessee –  Visit Franklin will mark National Travel & Tourism Week, May 4–10, 2025, with a series of celebratory events spotlighting the people, places, and passion that make Williamson County a standout destination to visitors. Anchoring the week’s festivities is the return of a free, family-friendly Community Block Party at the Visitor Center in downtown Franklin on Thursday, May…

FRANKLIN, Tennessee—Visit Franklin has announced plans to launch a new Sips & Spirits Trail, May 1, 2025. This free digital passport will guide participants to a curated collection of distinct cocktails at area bars, restaurants, distilleries, vineyards, and unique drinking destinations across Williamson County. The new trail, for locals and visitors alike, is designed to spotlight the area’s creative culinary…

FRANKLIN, Tennessee –  Visit Franklin has unveiled its official 2025 vacation guide magazine. The free guide serves as the area’s primary print travel guide and highlights each of the unique communities of Williamson County. It showcases the individual experiences, history, flavors, and Southern charm that have made Williamson County one of the most desirable destinations in the Southeast. The cover…

FRANKLIN, Tennessee— Visit Franklin has promoted Nate Gaw to Director of Sports Tourism. He will lead Visit Franklin’s strategy for the sports market, emphasizing bringing high-impact youth and amateur sports […]

FRANKLIN, Tennessee—Ahead of the 225 anniversary of the founding of both the city of Franklin and Williamson County, Visit Franklin has unveiled a new digital trail that visitors and locals alike can enjoy. Named Williamson County’s History Trail, the digital pass guides users across the county and highlights numerous historic locations that have played important parts in crafting the area’s…

FRANKLIN, Tennessee—Visit Franklin has promoted Brock Hurtle to Senior Sales Manager and added Lily Stebbins as Sales Coordinator to its sales team. The sales team recruits and supports top-rated meetings, conventions, youth sports events, and motorcoach tours from around the country to host their events throughout Williamson County. Visit Franklin President & CEO Maureen Thornton said, “I am incredibly proud…