Press Releases

  • Five friends raise wine glasses in a toast at a picnic table in a wooded area in Williamson County, Tennessee.

    VISITOR SPENDING IN WILLIAMSON COUNTY NEARS $500 MILLION IN 2019

    FRANKLIN, Tenn. – In 2019 visitor spending in Williamson County grew to a new all-time high of $497.20 million, a 3.67% increase over the record-setting growth of 2018 and marks the tenth consecutive year of record growth. Travelers to Williamson County in 2019 spent $1.36 million per day. In a…

    DETAILS: VISITOR SPENDING IN WILLIAMSON COUNTY NEARS $500 MILLION IN 2019
  • Three people, including a police officer, stand outside holding a donation box in Williamson County, Tennessee.

    VISIT FRANKLIN HONORS LOCAL HEROES FOR ESPA GRATITUDE WEEK

    FRANKLIN, Tenn. –  Annually, the Event Service Professionals Association celebrates and honors those in the event industry through National Celebrate Service Week. This year, amid the ongoing COVID-19 pandemic, Visit Franklin strayed from the traditional honors to local event planners and hotels. Instead, the organization decided to show its gratitude…

    DETAILS: VISIT FRANKLIN HONORS LOCAL HEROES FOR ESPA GRATITUDE WEEK
  • A black circular logo with white text reading 'Masters & Makers' and wheat sheaf designs in Williamson County, Tennessee.

    MASTERS & MAKERS TRAIL EXPANDS WITH NEW EXPERIENCES

    FRANKLIN, Tenn. –  The Masters & Makers Trail that links Williamson County’s breweries, distilleries, and winery has expanded with the addition of Franklin-based Curio Brewing Company. Located just outside of downtown Franklin, Curio Brewing Co. is the creation of David Morris and Alex Wigton and combines their love of brewing…

    DETAILS: MASTERS & MAKERS TRAIL EXPANDS WITH NEW EXPERIENCES
  • Blue poster encouraging mask-wearing to protect oneself and loved ones in Williamson County, Tennessee.

    CITY LEADERS, COMMUNITY ORGANIZATIONS, AND ESSENTIAL WORKERS ENCOURAGE ALL TO WEAR MASKS

    FRANKLIN, Tenn. –  Visit Franklin partners with the City of Franklin and multiple organizations in Williamson County to strongly recommend both local citizens and visitors alike wear a mask when […]

    DETAILS: CITY LEADERS, COMMUNITY ORGANIZATIONS, AND ESSENTIAL WORKERS ENCOURAGE ALL TO WEAR MASKS
  • Three people are gathered around a wooden table in a cozy, rustic cabin setting in Williamson County, Tennessee.

    VISIT FRANKLIN & GRAY LINE LAUNCH DINNER & DISTILLERIES TOUR

    FRANKLIN, Tenn. –  Visitors to Williamson County seeking to learn, and taste, some of the county’s deep whiskey history can now experience two of the area’s distilleries and have dinner […]

    DETAILS: VISIT FRANKLIN & GRAY LINE LAUNCH DINNER & DISTILLERIES TOUR
  • A modern hotel building with a curved facade and large windows, surrounded by a parking lot in Williamson County, Tennessee.

    FRANKLIN AREA HOTELS OFFER DISCOUNTS TO TENNESSEE & NEIGHBORING STATE RESIDENTS

    FRANKLIN, Tenn. –  Sixteen Franklin area hotels have announced discounted rates for Tennessee residents looking for a staycation, and 12 area hotels have discount packages available for residents of Alabama, Georgia, Kentucky, and Mississippi. All area hotel discount packages can be accessed through VisitFranklin.com and include hotels actively adhering to…

    DETAILS: FRANKLIN AREA HOTELS OFFER DISCOUNTS TO TENNESSEE & NEIGHBORING STATE RESIDENTS