Partner Resources
Hello, Partners!
This page is for all hospitality businesses, attractions, and hotels located in Williamson County. Here, you’ll learn how to connect with Visit Franklin, ways to promote your business, and to join our community of stakeholders.
Benefits to Visit Franklin Partnership:
- Free business listing
- Unlimited free event calendar listings
- Inclusion of events in “The Weekender” newsletter
- Access to regular local data & insights
- Free Visitor Guides & POI maps
- Opportunity for paid placements on website, newsletter, advertising, socials & more
- Sales & service assistance
- Free “Franklin Ambassador” certification
What Is Visit Franklin?
Visit Franklin is the branded name for the Williamson County Convention & Visitors Bureau (WCCVB). It is the official destination marketing organization for Williamson County, Tennessee, including Brentwood, Fairview, Franklin, Leiper’s Fork, Nolensville, Thompson’s Station, and Spring Hill.
The WCCVB is responsible for developing and implementing an effective program of marketing, sales, promotion and new market development designed to attract visitors to Williamson County. To this end, the WCCVB focuses its efforts on our four major target markets:
- Leisure Travel
- Meetings / Conferences / Conventions
- Group Tours
- Sports Marketing
Efforts to impact each of these market segments include advertising, direct sales, trade show and marketplace attendance, publications, familiarization tours/site inspections, and new product development. To put it more simply, our purpose is to support the local economy through tourism resulting in overnight hotel stays and visitor spending at Williamson County attractions and businesses.
Our purpose is to support the local economy through tourism, resulting in overnight hotel stays & visitor spending.
Get Connected
There are a variety of ways you can work with Visit Franklin! Check out these options for getting involved and increasing exposure of your business.
Ambassador Program
We encourage all of our partners to participate in this complimentary, half-day program that is specifically designed for those looking to enhance the visitor experience within Williamson County.
There are two class times offered each month, April through October. Enjoy hearing from local merchants, guided tours, exclusive networking, and so much more!
Work With Us
Heather Doleshel
Senior Manager, Stakeholder Engagement
Frequently Asked Questions
What makes me an eligible partner?
If you are a hospitality business, attraction, or hotel located in Williamson County, you are eligible!
What does Visit Franklin do?
Our purpose is to support the local economy through tourism resulting in overnight hotel stays and visitor spending at Williamson County attractions and businesses. Visit Franklin’s staff works diligently to fulfill that purpose through targeted advertising, creative marketing campaigns, business development initiatives, community building, media outreach, and more.
Does it cost to join Visit Franklin?
Unlike many other convention & visitors bureaus, Visit Franklin is not member-based and has no fees. We represent your business simply by it being in Williamson County.
Why isn’t Visit Franklin called Visit Williamson County?
Research conducted in the early 2010s showed overwhelmingly that Main Street was the top driver of tourism in Williamson County. With research and tourism best practices in mind, we recognized the most beneficial strategy was introducing visitors to Franklin first, then guiding them into the greater Williamson County community.
Should I tell you about my business’ grand opening or invite you to see our space?
Yes! The best way for us to promote you accurately is to see the space for ourselves. Please let us know if you are having a grand opening, or if you would like a few members of our team to come experience your business so we can share it with our audience. Schedule a site visit here.
How can I get some Visit Franklin merch in my hotel or business?
Reach out to Felecia West, Director of Visitor Experience & Retail, and she’ll let you know how you can secure some of our popular branded merchandise for your space!
How can I learn of partnership opportunities for my business in advance?
Great question! We often work with meeting planners and event planners who are looking for local connections and sponsorships when planning their event. Share your interest with us HERE so you can be added to the list and be in the know when opportunities arise!
You have some pretty cool passports and trails! How can I add my business?
If you think you belong on one of our passports, let us know HERE!