FRANKLIN, Tenn. – Tourism spending in Williamson County reached an all-time high in 2015. Spending by visitors provided a $410.69 million economic impact to the county in 2015, up from $407.46 million the previous year, while the total number of visitors jumped 7.1 percent to 1.31 million.

The growth of tourism in Williamson County is now providing a local economic impact that is $115 million greater than it was in 2010.

“We have made it a priority to bring the hospitality industry in Williamson County together to promote our destination to domestic international travelers,” said Ellie Westman Chin, President and CEO of the Williamson County Convention and Visitors Bureau.

“Reaching an all-time high is a great indicator that we are making Williamson County a premier destination for visitors and business travelers.”

Spending and tax collections at the county’s local hotels, restaurants and attractions topped $33.2 million and remained sixth among Tennessee’s 95 counties.

Tourism related growth has also translated into more tourism-related jobs in the county. In 2015 tourism industry employment in Williamson County jumped to 3,000 and resulted in over $64.68 million in payroll paid to workers in Williamson County.  

The Williamson County Convention & Visitor Bureau operates from a percentage of the lodging taxes collected from visitors by the local hotels as well as Bed and Breakfast establishments. Those collections are then reinvested in sales and marketing efforts to attract the world to Williamson County for leisure travel, as well as sports, meetings and group business.

 The Williamson County Convention & Visitors Bureau (WCCVB) is the official destination marketing organization for Franklin and the unique communities of Williamson County, Tennessee. The WCCVB stimulates economic growth through the promotion of travel and tourism assets such as history, music, attractions, entertainment, the arts, and events to visitors from around the world. For information on Franklin and Williamson County, visit us on the web at


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Matt is the guy who is always ready to share a story with you.

With a passion for new experiences, taking the back roads, and seeing everything possible, Matt serves as Visit Franklin's Senior Director of Public Relations connecting the many unique stories in the Franklin community with great journalists and storytellers worldwide. When not pitching a story idea to travel writers, you’ll likely find him working as a photographer on the sidelines of college and professional sports events across the Southeast.