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Franklin, Tennessee
A group of people wearing conference badges walks along a brick sidewalk in front of a store with a sign reading 'Be Joyful' in Franklin, TN in Williamson County, Tennessee.
A blue dashed line forms a curved, abstract shape against a white background in Williamson County, Tennessee.

Get to know Williamson County Group Services

Welcome to Franklin, Tennessee, where Southern charm and unforgettable experiences go hand in hand. We invite you to discover our vibrant downtown filled with award-winning restaurants, locally owned shops, and live music at intimate venues. And when you’re ready to venture beyond Main Street, seven more unique communities in Williamson County await you. From scenic hiking trails and historic homes to world-class performance spaces and local flavors, there is plenty here to entertain your group in Franklin and beyond!

Event Planning Resources

To make hosting in Franklin and Williamson County seamless, we’ve created a set of planning resources that support every stage of your event.

Planning Essentials

A modern conference room with a long wooden table, leather chairs, and a chandelier, featuring a large window with a view of a brick building and blue awning in Williamson County, Tennessee.

MEETING PLANNER CHECKLIST

As your local destination experts, we’re here to make planning seamless from site selection to post-event follow up.

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FIND A VENUE

Let’s secure a venue perfectly suited for your event.

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Downtown Convention Campus

See details about included venues, dining, live music, and more in our beautiful, historic downtown.

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TRANSPORTATION

Here’s how to get to and around Williamson County.

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EVENT RENTALS & DECOR

Take a look at where to rent just what you need to make your event special.

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CATERING & GROUP-FRIENDLY DINING

We help you plan for the perfect dining options for your group or event.

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Guests mingle at an outdoor wedding reception under string lights at a rustic wooden barn in Williamson County, Tennessee.

SUSTAINABLE EVENT PLANNING GUIDE

We’ll help you make smart, eco-friendly choices in your event planning.

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GROUP RESOURCES

Take a look at the print and digital resources available to assist in your planning.

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Enhance Attendee Experience

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WELCOME BAG SWAG

Everyone loves swag! See what we’ve got available.

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Group Services

REQUEST COLLATERAL

Request complimentary POI maps and Vacation Guides.

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TOP GROUP EXPERIENCES

Music fan? History buff? Outdoor enthusiast? We have a plan for your group’s interests.

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INCORPORATING WELLNESS

Integrate wellness experiences seamlessly into meetings, conferences, and other gatherings.

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Experience The Factory at Franklin

Whether you’re visiting for an afternoon or planning a group outing, The Factory at Franklin offers experiences for every interest, all under one roof.

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Share with Your Attendees

Five friends enjoying a sunny day, walking through a lush vineyard with glasses of wine in hand in Williamson County, Tennessee.

EXTEND YOUR STAY OR BRING A GUEST

Stick around or bring a friend to experience all that Williamson County has to offer within a short drive of venues and hotels.

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A man in a white t-shirt and sunglasses is rock climbing on a wooden wall with colorful handholds in Williamson County, Tennessee.

FUN BREAKS BETWEEN GAMES

Take a look at what you can do with those limited “between times.”

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A woman with long blonde hair is sitting on a chair outside a cafe, petting her friendly golden dog in Williamson County, Tennessee.

PET-FRIENDLY GUIDE

From play areas to vets to restaurants, here’s how to enjoy Franklin with your furry friend.

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SELF-GUIDED WALKING TOUR

Discover historic landmarks, places of interest, and all the unique experiences waiting for you in Franklin.

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Group Perks Pass

Enjoy a variety of exclusive discounts for meeting planners and attendees to help groups make the most of their time in Franklin, Tennessee!

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Local Partnerships

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LOCAL SPEAKERS BUREAU

Your go-to guide for local innovators and leaders who can speak to your group.

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A group of five construction workers, all wearing hard hats and safety vests, stand together smiling at a construction site with a partially built wall and exposed foundation in Williamson County, Tennessee.

GROUP VOLUNTEER PROJECTS

Discover hassle-free, custom volunteer experiences tailored to your schedule, group size, and goals.

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GROUP EXPERIENCES AT SOUTHALL FARM & INN

Explore Southall’s customizable programs perfect for leadership teams, company retreats, and more.

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Exploring Things to Do While in Williamson County

Williamson County offers countless opportunities for attendees to recharge, connect, and discover our destination. To help you curate memorable itineraries, we’ve compiled a collection of resources designed to inspire and inform.

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VACATION GUIDE

A comprehensive digital guide to our attractions, dining, shopping, and experiences.

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FAMILY FUN &
KID-FRIENDLY GUIDE

Activities perfect for attendees traveling with families.

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DIGITAL PASSPORTS

Engaging, free, mobile-friendly passes that highlight themed experiences, deals, and local favorites.

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EVENTS CALENDAR

Up-to-date listings of festivals, concerts, and community happenings during your program dates.

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A couple kayaking on a serene lake in Williamson County, Tennessee, as featured in the Franklin Outdoor Guide in Williamson County, Tennessee.

OUTDOOR GUIDE

In Williamson County, you’ll find trails for every hiking level, including kid-friendly and ADA-accessible trails.

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SHOPPING

No matter what you’re in the market for, you can find it in Williamson County!

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ALL THINGS TO DO

Franklin’s blend of history, outdoor adventures, and arts and culture ensures there is always something exciting for visitors.

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FOOD & DRINK

You’ll find a wide range of options that guarantee to satisfy your appetite, whether you’re looking for gourmet sandwiches, a lavish brunch, freshly baked pastries, or a decadent dinner.

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BLOG

Stay up to date on all things Franklin, from our writers’ desks, straight to your itinerary!

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Navigating Downtown Franklin 

To make planning effortless, we’ve gathered key resources to help you and your attendees get the most out of historic downtown Franklin. From arrival to after-hours entertainment, these tools ensure your group can easily explore and enjoy the area.

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Points of Interest Map

Highlighting must-see landmarks, attractions, and walkable routes.

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Downtown Dining Guide

A curated list of local favorites, from casual bites to group-friendly restaurants.

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Public Restrooms Guide

Convenient facilities to keep your group comfortable during their visit.

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Visitor Center Information

Your go-to hub for brochures, maps, and on-site assistance.

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Franklin After Dark Guide

Options for live music, craft cocktails, and late-night gatherings.

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Sharing Williamson County

Share more information about the area with attendees ahead of the event, and learn about what to expect
in Franklin and beyond.

A woman in an orange patterned dress sits in a yellow armchair, engrossed in a book, with a well-stocked bookshelf and a cozy living room setting behind her in Williamson County, Tennessee.

BLOG

Stay up to date on all things Franklin, from our writers’ desks, straight to your itinerary!

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OUR STORIES, YOUR ADVENTURE

Get to know the people behind our beloved community in the stories below as you plan your adventure in Franklin.

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SCENIC B-ROLL

Ready to visualize your group’s next favorite meeting spot? Click here for a sneak peek!

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BRAND GUIDELINES

Looking for logos? We’ve got you covered!

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MEDIA KIT

The Visit Franklin digital media kit provides a collection of facts about Franklin and the unique communities of Williamson County.

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Group Services

What They’re Saying About Us

Testimonials

“Visit Franklin’s Team was exceptional from start to finish. Without the assistance from these amazing professionals, we could not have pulled off one of the most successful conferences (with record attendance) that the organization has ever had!”

The logo of the International Association of Fire Chiefs Southeastern Division, featuring a globe with a fire chief's helmet and crossed axes in Williamson County, Tennessee.

“Franklin was an amazing destination for this intimate meeting. I can’t wait to come back and experience more of the incredible shops, restaurants, and attractions in this beautiful city.”

Group Services

“WOW! The Visit Franklin team is absolutely phenomenal. Their expert guidance helped us curate a standout program that truly impressed our partners and showcased Franklin as a must-visit destination — one that people will want to return to again and again!”

Group Services

“The Visit Franklin team is so hospitable, friendly, and easy to work with. They genuinely champion our mission and event. Hosting our event in Williamson County the past 20 years, we can truthfully say we love Franklin!”

Group Services
National Geographic Traveler logo featuring the iconic yellow rectangle and black text in Williamson County, Tennessee.

Leiper’s Fork and Franklin: These Towns
Near Nashville Are Luring Travelers

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The South’s 20 Best Cities

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The word 'Good' followed by the word 'Grit' in a stylized font in Williamson County, Tennessee.

The South’s Best Kept Musical Secret

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The 40 Most Charming Small
Downtowns in America

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Group Services
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We’re Here to Help!

We are pleased to offer complimentary services to ensure your visit is a success and encourage you to get in touch if you have additional questions or need more support!

Itinerary Customization & Coordination • Brochures & Maps

Complimentary Bus Parking • Group Dining Assistance • Site Visits

Event & Off-Site Selection Support

A smiling blonde woman wearing a blue blazer stands in front of a white railing and green foliage in Williamson County, Tennessee.

Mykenzie Johnson, CMP, SEPC

Senior Manager, Destination Experience
mykenzie@visitfranklin.com • (615) 567-3313

CONTACT MYKENZIE
Franklin, Tennessee's official 2026 vacation guide features patriotic imagery and highlights 250 years of American stories in Williamson County, Tennessee.

Free Vacation Guide

Plan your visit with our FREE 2025 Vacation Guide! Consider it the ultimate road map to Franklin with our top recommendations for where to stay, eat, shop, and explore.

Download Now