Press Releases

FRANKLIN, Tennessee—Visit Franklin has announced the upcoming launch of its newest digital passport, Farms & Fields: An Agritourism Trail. Launching September 15, 2025, this free, mobile-exclusive passport invites visitors and locals alike to explore the rich agricultural heritage of Williamson County. From petting baby goats and strolling through apple orchards…

FRANKLIN, Tennessee –  Visitor spending in Williamson County set a new record in 2024 by generating $1.37 billion in direct visitor spending, according to newly released data from Tourism Economics […]

FRANKLIN, Tennessee –  Visit Franklin will mark National Travel & Tourism Week, May 4–10, 2025, with a series of celebratory events spotlighting the people, places, and passion that make Williamson County a standout destination to visitors. Anchoring the week’s festivities is the return of a free, family-friendly Community Block Party…

FRANKLIN, Tennessee—Visit Franklin has announced plans to launch a new Sips & Spirits Trail, May 1, 2025. This free digital passport will guide participants to a curated collection of distinct cocktails at area bars, restaurants, distilleries, vineyards, and unique drinking destinations across Williamson County. The new trail, for locals and…

FRANKLIN, Tennessee –  Visit Franklin has unveiled its official 2025 vacation guide magazine. The free guide serves as the area’s primary print travel guide and highlights each of the unique communities of Williamson County. It showcases the individual experiences, history, flavors, and Southern charm that have made Williamson County one…

FRANKLIN, Tennessee— Visit Franklin has promoted Nate Gaw to Director of Sports Tourism. He will lead Visit Franklin’s strategy for the sports market, emphasizing bringing high-impact youth and amateur sports […]