Press Releases

FRANKLIN, Tennessee — Visit Franklin is continuing to invest in how people experience the destination, reinforcing its mission to help Williamson County thrive. Creating a welcoming, connected experience for visitors remains a top priority. That commitment is reflected in the addition of new senior leadership and the continued growth of…

FRANKLIN, Tennessee –  Visit Franklin has been named Destination Marketing Organization of the Year (Large Division) by the Tennessee Hospitality & Tourism Association. The award was presented during the 2025 […]

FRANKLIN, Tennessee—Visit Franklin has announced the upcoming launch of its newest digital passport, Farms & Fields: An Agritourism Trail. Launching September 15, 2025, this free, mobile-exclusive passport invites visitors and locals alike to explore the rich agricultural heritage of Williamson County. From petting baby goats and strolling through apple orchards…

FRANKLIN, Tennessee –  Visitor spending in Williamson County set a new record in 2024 by generating $1.37 billion in direct visitor spending, according to newly released data from Tourism Economics […]

FRANKLIN, Tennessee –  Visit Franklin will mark National Travel & Tourism Week, May 4–10, 2025, with a series of celebratory events spotlighting the people, places, and passion that make Williamson County a standout destination to visitors. Anchoring the week’s festivities is the return of a free, family-friendly Community Block Party…

FRANKLIN, Tennessee—Visit Franklin has announced plans to launch a new Sips & Spirits Trail, May 1, 2025. This free digital passport will guide participants to a curated collection of distinct cocktails at area bars, restaurants, distilleries, vineyards, and unique drinking destinations across Williamson County. The new trail, for locals and…