VISIT FRANKLIN MAKES GENERAL ADMISSION FREE FOR ALL FANS AT THE 2026 SIMMONS BANK OPEN

FRANKLIN, Tennessee — Visit Franklin has partnered with the Simmons Bank Open for the Snedeker Foundation to make all general-admission tickets to the tournament complimentary for all fans. The tournament returns to Vanderbilt Legends Club in Franklin, Tennessee, September 10–13, 2026, as the opening event of the Korn Ferry Tour Playoffs.

With a 156-player field and a $1.5 million purse, the stakes could not be higher. The Korn Ferry Tour Playoffs determine the top 30 players who will earn their PGA TOUR cards for the 2026–27 season, making the Simmons Bank Open the first critical test of one of the most competitive stretches in professional golf. It is also an incredible opportunity for fans to see the next big stars of the PGA TOUR up close. Notable names like Scottie Scheffler, Cameron Young, Xander Schauffele, Max Homa, and many more have made early appearances at the Simmons Bank Open over the years, and this year, local favorite and Vandy Legends Club member Blades Brown is expected to return as he chases full PGA TOUR status.

“We’re proud to partner with and support the Simmons Bank Open in making admission to this year’s tournament free for everyone,” said Maureen Haley Thornton, President & CEO of Visit Franklin. “We hope that this will give visitors and locals, especially young fans, the chance to experience world-class golf right here in Franklin.”

Fans can register for their complimentary general admission tickets at simmonsbankopen.com. Additionally, hospitality packages that include access to the signature “Piggy Bank” all-inclusive experience featuring local chefs, restaurants, and spirits makers remain available for purchase through the tournament website. For those who call the area home, tournament week is a great excuse to make a full day of it. Grab breakfast on Main Street before the opening tee times, enjoy a full day of watching golf, then browse downtown Franklin’s shops or wind down with dinner at The Factory at Franklin after the final putt drops.

“We’re grateful to Visit Franklin for making this year’s tournament free for our local community,” said Mike Hammontree, Tournament Director of the Simmons Bank Open for the Snedeker Foundation. “It is a huge benefit for fans and a perfect extension of the Tennessee Golf Foundation’s mission to promote golf and its life-enhancing values, especially to junior golfers in the area.”

Now in its 10th year, the Simmons Bank Open has raised more than $850,000 for local charities since its inaugural year in 2016, with more than $450,000 benefiting the Snedeker Foundation. The tournament will once again host “Foundation Friday,” September 11, giving area nonprofits a platform to connect with fans, share their missions, and raise funds on-site.

As the first of four Korn Ferry Tour Finals events, all four of which are broadcast on Golf Channel, the Simmons Bank Open continues to draw national attention to Franklin and the Vanderbilt Legends Club. The tournament’s five-year commitment to the venue ensures that Franklin remains a marquee stop on professional golf’s road to the PGA TOUR for years to come.

ABOUT VISIT FRANKLIN Visit Franklin is the public brand name of the Williamson County Convention & Visitors Bureau, which is the official destination marketing organization for Williamson County, Tennessee. Visit Franklin exists to help Williamson County thrive and to positively impact the local economy. It is dedicated to telling fuller stories and creating experiences rooted in connection, preservation, and community. By promoting travel and supporting the local hospitality industry, Visit Franklin helps drive economic impact while inviting visitors to experience life to the absolute fullest. For information about Visit Franklin and Williamson County, visit VisitFranklin.com.

ABOUT SIMMONS BANK OPEN The Simmons Bank Open for the Snedeker Foundation is owned and operated by the Tennessee Golf Foundation, a 501(c)(3) non-profit organization located in Franklin, Tennessee. The Simmons Bank Open was the Korn Ferry Tour Tournament of the Year in 2022. In 2023, the Simmons Bank Open became one of four tournaments making up the Korn Ferry Tour Finals, which determines which players receive PGA TOUR membership the following season. The Simmons Bank Open is played at Vanderbilt Legends Club in Franklin. It was formerly held at Nashville Golf and Athletic Club from 2016-19 and The Grove from 2021-2023. The Snedeker Foundation, the family foundation for 10-time PGA TOUR winner and 2012 FedExCup Champion Brandt Snedeker and his wife, Mandy, became the primary beneficiary of the tournament in 2017. Simmons Bank was introduced as the title sponsor of the tournament in February 2020. For more information, visit www.simmonsbankopen.com.

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Matthew Maxey