FRANKLIN, Tenn.  – TODAY Show correspondent Jenna Bush Hager and country music star Trisha Yearwood filmed a segment for NBC’s national morning show in downtown Franklin Tuesday, December 5. Each year Hager selects a country music artist to spend time with and learn more about their family holiday and this year, Trisha Yearwood took her shopping in Franklin.

Hagar and Yearwood took a holiday lights tour aboard the Hello Trolley, where Yearwood told of her holiday traditions and about finishing up a two-year world tour with husband Garth Brooks.

After the interview, Yearwood took Bush Hager shopping along Franklin’s iconic Main Street. The pair picked out new ornaments for their Christmas trees at the Heirloom Shop, picked up sweets at Kilwins, and shopped for gifts with Holly Williams at White’s Mercantile. Bush Hagar and Yearwood toasted their evening of shopping on Main Street with a holiday drink at Gray’s On Main.

The segment aired Monday, December 18, and can be seen online at

 The Williamson County Convention & Visitors Bureau (WCCVB) is the official destination marketing organization for Franklin and the unique communities of Williamson County, Tennessee. The WCCVB stimulates economic growth through the promotion of travel and tourism assets such as history, music, attractions, entertainment, the arts, and events to visitors from around the world. For information on Franklin and Williamson County, visit us on the web at




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Matt is the guy who is always ready to share a story with you.

With a passion for new experiences, taking the back roads, and seeing everything possible, Matt serves as Visit Franklin's Senior Director of Public Relations connecting the many unique stories in the Franklin community with great journalists and storytellers worldwide. When not pitching a story idea to travel writers, you’ll likely find him working as a photographer on the sidelines of college and professional sports events across the Southeast.