FRANKLIN, Tenn. – To educate front-line hospitality employees about the vast tourism and hospitality options across the County, the Williamson County Convention and Visitors Bureau is introducing a revamped, interactive Visit Franklin Ambassador Program. The half-day training program will be provided as a service to all hospitality partners who interact with visitors to Williamson County, as well as to the general public for a nominal $25 fee.

“We want to make the experience visitors have in Williamson County as positive as possible, and a big component of that is the interaction visitors have with the staff of our restaurants, hotels, and shops,” said WCCVB President & CEO Ellie Westman Chin. “Many of our front-line hospitality workers do not live in our community, so we want them to experience the tourism options we have first hand. That way when a visitor asks them ‘what should I see here’ they’ll have a wide knowledge base and can share their favorite spots based on the experiences they had.”

The monthly ambassador program itself will run from 12-4:30 p.m., every second Tuesday, April – October.  New ambassadors will enjoy a short interactive classroom experience directed by WCCVB Senior Manager of Visitor Services & Business Development Megan Weisinger, in addition to a downtown Franklin walking tour, and guided tour to many of the top tourism spots across the county.

Classes will be capped at 25 participants each month, ensuring an authentic experience and at the conclusion of the program, the newly minted ambassadors will receive a certificate, #FranklinTN Ambassador lapel pin, and an Ambassador Card that serves as a VIP pass to several Williamson County attractions.

“In the past, we have had a traditional program where we’d do a simple presentation telling our hospitality partners about all there is to do in the county, and while it was effective nothing replaces the authenticity of experiencing it yourself,” said Weisinger.

The inaugural Franklin Ambassador Program date in April has already sold out, but those wishing to participate can register for dates in May – October here.


 The Williamson County Convention & Visitors Bureau (WCCVB) is the official destination marketing organization for Franklin and the unique communities of Williamson County, Tennessee. The WCCVB stimulates economic growth through the promotion of travel and tourism assets such as history, music, attractions, entertainment, the arts, and events to visitors from around the world. For information on Franklin and Williamson County, visit us on the web at VisitFranklin.com.



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Matt is the guy who is always ready to share a story with you.

With a passion for new experiences, taking the back roads, and seeing everything possible, Matt serves as Visit Franklin's Senior Director of Public Relations connecting the many unique stories in the Franklin community with great journalists and storytellers worldwide. When not pitching a story idea to travel writers, you’ll likely find him working as a photographer on the sidelines of college and professional sports events across the Southeast.